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Feminism is often mistaken as “hatred towards men” or simply a movement to “discourage” men, when in reality the point of feminism is the opposite: to promote equal opportunity for both women and men. Meanwhile, in the east, the concept of feminism is very seldom mentioned. As a result, people are not familiar with the idea and thus very often, feminists in the society are easily perceived as aggressive and unconventional. Hence, our campaign is hugely inspired to fill up this void in our society and hopefully alter misconceptions surrounding the topic of feminism, as we believe this is reasonably an indispensable part of our advocacy. It is for surely FEMILY's goal to spread the correct understanding and awareness of gender equality around the world, and this could be achieved through writing influential and inspirational articles, written by our Publication Team.